Skip Navigation

What Your Machines Should Do: The Science and Strategy of Human-Centered Automation

When

November 26, 2026
5:30 PM - 8:00 PM

Where

OCADU
Join us as we chat with author Stefanie Hutka at the official launch of her upcoming book — What Your Machines Should Do: The Science and Strategy of Human-Centered Automation.
“To break the productivity paradox, you need a fundamental redesign of organizational processes to match the technology’s logic. Bolting a new technology onto an old system just won’t work”.

Book Summary

What Your Machines Should Do: The Science and Strategy of Human-Centered Automation is a field manual for steering automation to extend human capabilities and drive business results. It addresses the Automation Strategy Gap, where aspirations of fully automated futures become disconnected from organizational readiness and customer value.

The book frames AI as the latest chapter in a long history of automation, drawing on decades of durable lessons from human factors, HCI, cognitive science, systems thinking, and management theory to help you automate with intention. Readers gain frameworks and tools to set deliberate direction (where the organization is going and why), directed progression (how to sequence automation rollout to get there), and grounded tactics (day-to-day decisions about how to automate).

Preorder the book here!

Stefanie Hutka, PhD

Founder and Head of Design Research at Sendfull

Stefanie Hutka, PhD, is a UX practitioner, author, and educator. She is the founder and Head of Design Research at Sendfull, a boutique consultancy for emerging technology teams. She also teaches UX, systems thinking, and vibe coding at UC Berkeley.

Previously, Stefanie led design research and strategy for 0-to-1 product launches at Adobe, Meta Reality Labs, and DAQRI. She holds an ARCT Diploma in Violin Performance from the Royal Conservatory of Music and a PhD in Psychology from the University of Toronto, specializing in cognitive neuroscience.

Sponsors